Last Friday I had the pleasure to deliver a keynote presentation to the McKinsey BTO team in Frankfurt.
The keynote focused on two topics:
1. How to measure the Return on Investment (RoI) by measuring the re-use of content during sales and project delivery and correlate it with the CRM Win/Lose Rate and Project Margin.
2. How to build a Social Value system – by evaluating the Social Value of users, content and metadata in social network and communities and create targeted value models to answer the question “What’s in it for me” (WIIFM).
Furthermore I could listen to the second keynote given by Felix Haas , CEO of amiando – a leading online event registration company.
It was fascinating to learn how fast they evolved their business model from a “party organization tool” to a leading social media company.
Enterprise2.0, enterprise2.0, social networks, social media, mckin