Social ROI and Social Value models

Last Friday I had the pleasure to deliver a keynote presentation to the McKinsey BTO team in Frankfurt.McKinsey.jpeg

The keynote focused on two topics:

1. How to measure the Return on Investment (RoI) by measuring the re-use of content during sales and project delivery and correlate it with the CRM Win/Lose Rate and Project Margin.

2. How to build a Social Value system – by evaluating the Social Value of users, content and metadata in social network and communities and create targeted value models to answer the question “What’s in it for me” (WIIFM).

Furthermore I could listen to the second keynote given by Felix Haas , CEO of amiando – a leading online event registration company.

It was fascinating to learn how fast they evolved their business model from a “party organization tool” to a leading social media company.

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